Click HERE to Perform a Google Shopping Competitor Analysis

Keeping track of your competitors product listing ads (PLA) for your Google shopping campaigns can be time consuming.

A good tool to use for a google shopping competitor analysis is SEMrush.

SEMrush is a popular SEO tool that specializes in competitive research.

SEMrush’s Product Listing Ads Position Report allows you to to see your competitors product listing ads (PLA) AND their paid search to get a better understanding of their advertising efforts.

Knowing your competitor’s PLA data can help you optimize your own Google shopping campaigns.

Try SEMrush HERE (must be on the Business Level Plan)

Steps: Performing a Google Shopping Competitor Analysis

1. Enter your competitor’s domain in the search bar.

2. Go to “PLA Research” in the left hand and you’ll see PLA data.

3. In the top left, you’ll see the amount of keywords your competitors has as well as the number of ads they are currently running for PLA search and paid search.

4. In the top right, you can see visual data that compares PLA data to paid search in order to see where your competitor’s budget is being allocated and how much is being distributed among PLA and adwords.

5. You can also see ALL of your competitors PLA keywords along with a picture of the ad by hovering that specific keyword.

6. Export report by Excel or CSV by clicking the “Export” button.

Watch this video on YouTube

How to use SEMrush PLA Positions Report

The most important metrics to consider are position, search volume, price, and trend.

You can look at the product title for each keyword in the PLA data to examine what your competitor has been using to get people to click their ads and buy their products.

You can also sort by search volume to see some of the popular keywords that are driving traffic.

Sort by price to see the most expensive products your competitor has advertised.

By using SEMrush PLA Positions report, you can see your competitor’s advertising budget, review your competitor’s top performing PLAs, and analyze your competitors pricing for their products.