A Shopify developer is a web developer that specializes in Shopify and does 3 important things:

1. Focuses on the user interface of a Shopify Store
2. Integrates multiple platforms with Shopify
3. Makes custom code changes

In order to fulfill their job obligations, a Shopify developer must know the basics of HTML, CSS, Javascript, know how to work with APIs, and be able to work with Liquid, Shopify’s templating language.

1. A Shopify Developer Focuses on the User Interface

If a UI feature needs to be added or removed in a Shopify store, then a Shopify developer is the right person for the job.

A Shopify developer is able to go deep inside the Shopify theme and change the user interface in order to improve the customer’s shopping experience.

For example, a Shopify developer can go into the theme files and make design changes that helps the customer go the payment button right away. This can help the customer navigate more easily.

The main goal when focusing on the user interface is to attract and make things easier for the customers so they can have a nice experience, which leads to a sale.

2. A Shopify Developer Integrates Multiple Platforms 

A Shopify store may need the integration of various tools and platforms that will improve overall online presence, sales and marketing funnels.

Shopify store owners could greatly benefit from social media. They may need a Shopify developer to integrate certain platforms so they can drive sales.

Some social media platforms that may need to be integrated is Facebook, Twitter, and Pinterest.

Store owners may also need to integrate software that helps them get leads and allow them to interact with their customers.

This can include CRM (customer relationship management) tools such as  Klavio, Aweber, or ConvertKit.

3. A Shopify Developer Makes Custom Code Changes

The theme for a Shopify store may already have a lot of functionality but there are certain limitations.

There may be custom changes that a store owner may want that a Shopify developer can add.

A Shopify developer can go and fix any bugs and ensure that the store is working properly, especially if there is too much traffic coming in.